KEF Wins “Most Innovative Brand Award” by Plus X

KEF is proud to announce that we are the recipient of a “Most Innovative Brand 2011″ award from Plus X.

The “MOST INNOVATIVE BRAND” is the highest award of the Plus X Award and honors the brands with the most seals of approval within a product group.

This prize is based on the number of achievements assigned to the brand. This assures that particular performance is included in the overall assessment of the brands that receive the highest number of awards while the categories Innovation, High Quality, Design, Ease of Use, Functionality, Ergonomics and Ecology are treated with equal measures.

Analogous to the 21 product groups in the Plus X Award, there are also 21 awards for the Most Innovative Brands. This is a special honor, because the most innovative brands of the year are determined transparently by the competent and industry neutral Plus X Award jury.